Android Wear

Client: Google

Branding & Design, Campaign

Creating a distinctive brand world that seamlessly blends fashion and function

Android Wear, Google's wearable platform, lets you make the most of every moment. To stand out in a category cluttered with lifestyle imagery, Android Wear needed to create an iconic look that could help explain what's possible with the platform.

We created a distinctive new world that clearly showcases product features through a playful, colorful, and inviting visual language. 

The visual style was applied across Android Wear. From the website to social channels to new accessory launches. 

On large scale sets, we created a world designed to feel so real viewers could actually touch it. 

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