Mitsubishi Live Drive

Client: Mitsubishi

Virtual test drive

Drive a real car from the comfort of your browser​

Mitsubishi was having difficulty getting people to come to their dealerships for a test drive, so we brought the test drive to the people.

Using cutting-edge robotics, telemetry and GPS technology, Mitsubishi Live Drive allowed users to test drive a real Mitsubishi Outlander around a lot in Los Angeles from their browser.

Beyond generating a flurry of interest in the brand, the project became a proof-point for the ability of technology to create new kinds of surprisingly realistic virtual experiences.

Awards
  • FWA
  • One Show
  • Tomorrow
  • Bees Awards x2
  • Andys

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