The North Face - We Always Have Your Back
In our first campaign for The North Face, we reconnect the brand with the great outdoors and position them as a leader and partner to every explorer out there by reminding its audience “We Always Have Your Back”. The anthem film is narrated by Alex Honnold, legendary free solo climber who reminds us that “there’s no such thing as solo”.
The North Face’s iconic logo has always been prominent on the back of its products. Over time, this has become a stamp of approval and a reminder that the brand has your back every step of the way. Whether you’re rocking it as a fashion item on the streets or wearing technically advanced gear for a mountain exploration, this campaign gives that meaning a contemporary and fresh spin.
Along with the anthemic film piece, the campaign has product-centric short films and a range of photography assets that focus on athletes in action.